Sound Theory Physics
Did you know BMW had a design group? We didn’t either. We were surprised to find out that they were focused on a lot of “non – BMW” design. And Designworks didn’t know about Nada Brahma (google alert). This connection became very much about “sound theory”.
What we did:
- Created and supported a plan for Designworks’ employees to engage with Young Guru during “lunchtime” chat.
- Created a chat at the Designworks office centered around “Sound Theory Physics”.
- Followed up to assure effectiveness.
What’s up now?:
- We def consider ourselves friends.