Education – Era of the Engineer


Earsketch Program

We reached out to Georgia Tech’s Music Technology department to have Guru speak to students who would listen. We picked GA Tech because their Music Tech department is one of the best in the world! Little did we know, they were working on a program called EarSketch, – a curriculum based program supported by the National Science Foundation that allows young students to create musical productions using code – sick, right?

What we did:

  • Assisted in building music curriculum.
  • Donated over 1,000 stems.
  • Partnered with GA Tech and EarSketch on a new grant that will provide access to regional beat stems from a range of diverse genres.

What’s up now?:

  • EarSketch’s curriculum is working its way across the nation –appearing in a couple of our buddies’ schools in NYC. One of them is the school of big dog investor Fred Wilson’s Academy for Software Engineering. We are cooking up additional curriculum builds with Fred’s school as well as Uncharted Play as we speak (S/O Jessica Matthew). In the Fall of the 2017-18 school year, we will add regional stems from specific genres to EarSketch’s stem library.

Thornton School of Music

Shouts out to the Trojans! One evening after an amazing lecture from Guru over at USC, Chris Sampson assistant Dean, basically said “Hey Guru, would you like to be our artist-in-residence?” This was a special invitation, not only because it was the first time Chris had ever heard Guru speak (teach), but also because it came at a unique and transitional time for the program. We worked with the Thornton School of Music (no, not Dre and Jimmy’s school).

What we did:

  • Assisted on Curriculum build.
  • Engaged school on external research around music production and sound.
  • Built strategic plan for campus visits and student engagement.

What’s up now?:

  • We have a partnership in the works with Thornton’s music community outreach program – one of the largest in the world.

Show of hands: How many people do you know (including yourself) have been to the University of YouTube to learn something new? We expect to see everyone’s hands raising. Well you can imagine the glimmer in our eyes when we found out about a then little known website called Skillshare. Skillshare is an online learning platform with tons of classes taught by creatives, made especially for creatives. Skillshare has many different educational tracks including art, design and marketing, but we noticed one important thing was missing. Music, of course! So being the thought leaders we are, we gured we’d start Skillshare’s music track. To date, Guru has taught three DIY recording and mixing classes on the platform and we have over 5,000 students!

What we did:

  • Built 3 (more to come) DIY mixing and recording classes on the platform.
  • Established first music track program on the site.
  • Created a new revenue strategy that both empowers the creator and the DIY atmosphere.

What’s up now?:

  • We are modernizing music e-learning by creating a channel that features different artists, producers and engineers.
  • We were part of their Series B fundraise.
  • We are currently working on our 4th and 5th classes for Skillshare.

“Who Are They Anyway?”

In association with University of Georgia, Harvard University, Google Computer Science Media, and Gallop.

We are in the midst of conducting one of the United States’ most ground breaking studies on the computer habits of men, women, and children in under-served communities. We asked a simple question – who, historically, in the inner cities of our nation, has been on the computer in the last 20 to 30 years? And how did they get access? And what are they doing? And why do we want to know? Billions of dollars have been spent on educating minorities and creating job pipelines – but zero studies have looked at 8 -50 year old brown males and their computer habits. We believe that a study like this could inform many education institutions and corporations on how to speak, teach, and retain their students and employees – both today and in the future. Not to mention, it would also empower a generation, or two.

What’s up now?:

  • Contributed guiding questions to Gallop to help build in their separate, ongoing study with our friends at Google Computer Science Media.
  • Building our research approach.
  • Securing funding.