Era Adventures – Era of the Engineer

/Era Adventures

The apple trackpad on crack.

Sensel has this dope device called “The Sensel Morph,” that can literally turn into any type of input- device you want. Could you imagine how this could revolutionize music production and music technology? One pad for all your DIY needs.

We had to jump on it.

What we did:

  • Working with Sensel and Dubspot on the music production overlay on Sensel Moph.
  • Investing in property and creating strategic partnerships for the device.
  • Had the Sensel Morph included in our Infiniti commercial.

What’s up now?:

  • Be prepared to have your mind blown this fall…Just wait on it.

Record + share HiFi audio app

While identifying the need for on-demand home studios we had an epiphany – the future of recording, like everything else, is mobile. A serendipitous moment occurred at SXSW when Ahmed (Era’s GM) needed a place to crash for a night and met the OffTop Founders at a FADER event. In typical southern hospitality fashion, they took him in no questions asked. Ahmed spent the night understanding that they were tackling two gaps in the marketplace: undervalued producers and the ability to record reference tracks – the “1st drafts” recording artists use when they go to the studio. Off Top is an app that, “inspires people around the world to instantly capture, share, and discover music micro content”. It allows artists and producers from all over the world to record and collaborate regardless of their physical location and/or economic status.

What they did themselves:

  • 11,000 users.
  • Growing at a rate of 300 users/day.
  • 1,100+ beats submitted by producers.

What we did:

  • Introduced them to major league players (Madonna and Jay Z thought it was dope!)
  • Developed monetization strategies.
  • Worked with them to understand the education vertical (because, well…That’s what we do).

What’s up now?:

  • As advisors, we are helping Off Top to fund-raise and understand what lane they should be in given our research in the field.

Home studio recording app

Being innovators in the music x tech space for as long as we have gives us the luxury of identifying gaps in the marketplace – which is exactly what we did in the case of Air Sound.

What we did:

  • Spent over a year researching the recording trends of contemporary musicians.
  • Discovered over the past 5 -10 years there has been a paradigm shift from traditional studios to home studios.
  • Developed a concept we want to bring to reality: The AirBnB of Home Studios.
    • The ability to secure a studio and/or engineer on demand will have serious implications in the space.
    • There are 10,000,000 artists shifting towards home recording – our goal is to touch 25% of that market by 2020.

What’s up now?:

  • In addition to the research, we have been working with industry experts to explore various monetization avenues to put in place once we scale. Otherwise we are still building, yo!

Changing the game in film-making.

Script’d is advancing the narrative journey by connecting talented writers with fans and the community to help find, promote and actualize film and TV’s next big scripts. We are now working with them in partnership with Warner Films to place writers, producers, and directors for our feature film.

What we did:

  • Invested time and resources to build the Script’d database of film and TV creatives.

What’s up now?:

  • We’re currently working with Warner Films x Script’d on our first feature film!